South China Morning Post to expand cooperation in communications, media & advertising in Vietnam

22/12/2025 11:53 AM

SCMP met with the representative of Masterise Homes

Following a working trip with Global Book Corporation and talking with representatives of Vietnam's tourism industry at ITB Asia - one of Asia's leading travel trade shows - which was successfully held in Singapore, Mr. Darryl Choo - Business Director (International) of the South China Morning Post (SCMP) in Hong Kong continues to have a short business trip to Ho Chi Minh City during October 26-28, 2022 to strengthen the relationship between the two countries, connecting with media partners in Vietnam and expanding media cooperation opportunities in areas such as real estate, banking, tourism, accommodation, and transportation.

Many advantages of international media activities in Vietnam

SCMP visited the Ho Chi Minh City Department of Tourism

This visit takes place at a time when Vietnam's socioeconomic situation has significantly improved since the outbreak of COVID, and the nation's competitive edge in the tourism sector has once again returned to its prior level of strength as a result of a number of recent significant awards and well-known tourism events.

Hong Kong is currently lifting all covid quarantine restrictions. This is a major breakthrough to reopen the economy ahead of key events scheduled in the region in November and once again create global competition as Asia's financial hub.

Meeting between SCMP and Novaland

The arrival of SCMP in Vietnam also follows a string of high-level visits by prominent foreign media figures to the country in 2022, including those by NBCUniversal, BBC Global News, and, most recently, VICE Media Group.

Mr. Darryl Choo met with the Ho Chi Minh City Department of Tourism as well as representatives of renowned companies like Masterise Homes, Novaland, The Grand Ho Tram Strip, and Ahamove during his visit to Vietnam with the assistance of Global Book Corporation, the official representative of SCMP in Vietnam. Mr. Darryl Choo also spent time discussing the communication industry with interns participating in the World Interns program.

Meeting between SCMP and Ahamove

The partners' shared goal during these events is to connect with SCMP's elite audience, which is mostly located in Hong Kong and Singapore, in order to support regional, and international initiatives in the Asia-Pacific, America, and Europe. SCMP is sure that it can be a strong bridge to assist enterprises Vietnamese brands in reaching out to the rest of the globe thanks to its expertise in communicating media messages in many industries such as real estate, finance, banking, hotel, aviation, transportation, and manufacturing.

SCMP is proud to bring the leading communication solutions in Asia

Value SCMP brings to the audience

Fun fact: The South China Morning Post received more than 300 awards between 2018-20 for editorial, marketing, and digital excellence.

Headquartered in Hong Kong since 1903, for 119 years, the South China Morning Post is known in Asia and around the world as a leading publisher of newspapers and magazines with high-quality and authoritative content. SCMP's mission is to help brands and partners make an impact on readers who want to understand global issues from an Asian perspective. The main focus is on providing effective and efficient marketing solutions that attract and activate the right audience and deliver key ROI.

With its expanding international coverage and global reach with an Asian perspective, what sets SCMP apart is the way it connects top-thinking editorial content with brands across platforms. print and digital media, develop marketing solutions, and run highly effective campaigns.

SCMP is an influential and truth-worshipping newspaper in Asia

SCMP is also the first news publisher in Asia to launch a first-party data platform in SCMP Lighthouse to support customers with information with the intent to drive more effective campaigns. Brand safety is SCMP's top priority and partners can trust SCMP's platform with the right strategies.

The online channel (SCMP.com) attracts millions of readers and generates tens of millions of page views each month, providing the perfect channel for our advertisers to reach audiences around the world. SCMP is also the home ground of Goldthread, a content platform focused on food, travel, and culture in China.

SCMP's influence across Asia

SCMP's global readership

SCMP develops news content 24/7, led by world-class journalists, editors, visual artists, photographers, and videographers, all guided by the principle of "Truth and Justice". Editorial teams powered by emerging digital technologies enable SCMP to tell Asia's most compelling and important stories in the most innovative ways.

In the context of changing consumer and discovery behavior, SCMP reaches users across communication platforms such as SCMP.com, smartphone and tablet apps, social media platforms, and messaging, as well as leading affiliated newspapers such as Sunday Morning Post, Post Magazine, STYLE and This Week In Asia.

SCMP audience in Hong Kong

SCMP audience in Singapore

With a solid foundation of expertise through awards and creative experience in the Morning Studio channel, SCMP is the bridge to help customers succeed with their own brand storytelling solutions. SCMP is committed to giving your brand a voice and taking its unique story to the next level by connecting with audiences through industry-leading digital services and tools.

SCMP operates with the belief that it will open up new ways for brands to drive growth in the digital age. Guided by the values and principles of being a reliable partner, putting readers and partners at the center, Global book Corporation and SCMP confidently go hand in hand in branding campaigns and ensure customer satisfaction. the success of corporate campaigns in Vietnam.

SCMP is the leading media channel in Asia

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Global Book Corporation – Media representatives of 16 international media groups in Vietnam

Global Book Corporation is honored to serve as the official representative for prestigious media companies in Vietnam, including The Economist, NBCUniversal (CNBC), Nikkei, Nikkei Asia, Nikkei BP, The Wall Street Journal, The Washington Post, BBC Global News, Smart Expo, Caixin, Inskin, VICE Media, Art 4d, Sawasdee, Business Traveler, The New York Times Shi Lifestyle Magazine, South China Morning Post, and Singapore Press Holdings. We were tasked from birth with promoting the image of Vietnam to the rest of the world through diplomatic means.

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