Global Book Corporation marks its 15th anniversary with five noteworthy accomplishments

22/12/2025 11:48 AM

15 years of Global Book Corporation

The Global Book Corporation was founded in 2007 with the intention of providing Vietnam with useful values in the context of the "never cooling down" demand for accessing human knowledge through international magazine channels, particularly at a time when Vietnam's education is gradually moving towards digitalization and globalization.

Up to now, after 15 years, Global Book Corporation is the official representative of 16 of the world's leading international media groups in Vietnam, including The Economist, CNBC (NBCUniversal), Nikkei, Nikkei Asia, Nikkei BP, The Wall Street Journal, The Washington Post, Network18, BBC Global News, Smart Expo, Caixin, Inskin, Vice Media, Art 4d, Sawasdee, Business Traveler. The New York Times Shi Lifestyle Magazine, South China Morning Post, Singapore Press Holdings, Network18.

Additionally, over the past 15 years, Global Book has had the privilege of assisting prestigious organizations, governments, and companies in Vietnam with the creation and execution of communication strategies, as well as the promotion of national and organizational brands, as well as the goods and services of businesses, to the world in order to draw in tourists, investors, business partners, and customers from around the world.

Vietnam Airlines, Bamboo Airways, Vingroup, MIK Group, Ho Tram Strip, Phat Dat Real Estate, Masterise Homes, Department of Foreign Investment, Ministry of Planning and Investment of Vietnam, Tourism Departments of Danang, Ho Chi Minh City, and Ba Ria - Vung Tau Province are a few examples of typical partners of Global Book Corporation.

The imprint left by Global Book Corporation throughout the previous 15 years

Let's take a look back at the impacts Global Book Corporation has had on Vietnamese businesses over the course of our 15-year history as we celebrate this milestone.

1. Airing videos that promote travel and draw in investment

CNBC interviewed Chairman of Vietnam National Administration of Tourism

Due to its diversified natural environment, vibrant spiritual life, and expanding economy, Vietnam has long been a favored travel destination for people from all over the world. As a result, foreign media outlets like BBC Global News, Nikkei Asia, The Straits Times, or CNBC frequently cover the tourism business in Vietnam.

If you go back through the years, you'll notice that Vietnam tourism has frequently appeared and taken up waves on international media platforms. Special appearances on BBC Global News, CNBC, and a number of well-known TV channels in other nations, like Japan, Korea, and China, where tourists frequently travel to Vietnam, are among the most notable examples.

2. Using global online communication channels to spread an organization's message, vision, and core values

Vinfuture Award on CNBC

The VinFuture global science and technology award was presented at a somber and significant occasion at the start of 2021. On CNBC's internet channel, the ceremony was also broadcast live. Vingroup Chairman Pham Nhat Vuong and his wife Pham Thu Huong established the VinFuture Foundation, which gives out the VinFuture Award. The Foundation's goal is to promote scientific discovery and ground-breaking technical innovations that have improved or have the potential to improve the lives of millions of people.

One of the major Vietnamese brands, Vingroup, frequently appears on international news networks, particularly the CNCB channel in the United States. Particularly prominent in recent times are mentions of the Vietnamese brands VinFast and VinPearl, which are currently dominating media channels in the United States.

3. Promoting communication of key projects in Vietnam closer to the world

Son My I Industrial Park project is constantly being mentioned on Nikkei Asia, SCMP, Caixin

This is a key point in reaffirming how worldwide media helps to promote Vietnam's image through channels that draw in investment. Weland Real Estate, Phat Dat Real Estate, the MIK project, and the Son My I Industrial Park project are just a few of the several projects in Vietnam for which Global Book Corporation is honored to serve as the communication link.

It is clear that the exposure of real estate developments in Vietnam on a well-known media outlet opens up a wealth of favorable viewpoints on the post-pandemic Vietnamese economy and the status of the country's real estate market.

Investors will have a more accurate perception of current real estate projects, and the world will perceive Vietnam as a role model for development throughout the pandemic. It is crucial to determine and confirm the source's veracity before appearing on an international media outlet. As a result, the investment project's reputation will spread effectively and naturally, and the host companies' brands will grow strong and score higher on reputation indices.

4. Serving as a liaison between international media, groups, and events both in and outside of Vietnam.

Chairman Nguyen Trung Khanh meets with leaders of BBC media.

Global Book Corporation is highly proud to connect Vietnamese businesses and organizations with representatives from foreign media outlets including NBCUniversal, BBC Global News, VICE Media, and SCMP in addition to offering communication solutions.

These business travels take place in the background of Vietnam's tourism industry has completely recovered from the COVID-19 pandemic and boasts an astounding record of both domestic and foreign tourists. Numerous major towns in Vietnam, including Hanoi, Da Nang, Ho Chi Minh City, and Vung Tau, rank among the top tourist destinations in the country.

Vietnam's tourism recently had the chance to assert its position at the WTM London International Travel Fair 2022 by introducing and promoting the image of Vietnamese people and culture to tourists in the UK and European markets. This is part of a series of tourism programs that will continue throughout 2022. Additionally, this is a chance for Vietnamese tourism companies to grow their customer bases and boost revenue.

Nguyen Trung Khanh, the director general of the Vietnam National Administration of Tourism, spoke with CNBC and BBC Global News at this event about the history and future plans for Vietnam's tourism industry. This time, Global Book Corporation feels incredibly privileged to serve as a conduit between the foreign media and the Vietnam National Administration of Tourism.

The 2022 Golf Festival in Vietnam was most recently successfully put together by BBC Global News. The promotion of international media cooperation programs in the Vietnamese market has advanced thanks to this occasion, which is a significant turning point.

5. Serving as a bridge for the younger generation's education and training

Dr. Nguyen Van Huong (right), CEO of Global Book Corporation, at the signing ceremony with Van Hien University

Understanding the challenges that young people frequently face, the leadership of Global Book Corporation decided to launch the World Interns - Working to learn in 2022. This true internship environment aids in the development of professional-standard skills in young people and helps them become global citizens.

By taking part in this program, the interns will receive training along a unique path for each person in order to build skills and have a more distinct career orientation, making them more prepared for the following steps. plan for the future.

A representative of Global Book Corporation attended the Job Fair and Business Gratitude 2022 event held by Van Hien University on May 20, 2022. Global Book Corporation is one of the companies that has worked closely with Van Hien University in the sphere of education and training for many years. In front of more than 30 businesses, leaders, academics, and more than 1000 Van Hien University students, the two parties inked a comprehensive collaboration agreement during this occasion.

A brief history of Global Book Corporation

Global Book with representatives of VICE Media at ITE HCMC 2022

2008: Reached an agreement with The Economist to bring the source of prestigious UK magazines to Vietnam

2013: Become a representative of CNBC, NBC, and SKY (USA) in Vietnam

2015: Establishing cooperation with Nikkei

2016: Bringing Nikkei Asia magazine (former name: Nikkei Asian Review) to Vietnam and reaching an agreement with Nikkei BP

2017: Signed a cooperation agreement with two leading newspapers in the United States, The Wall Street Journal and The Washington Post

2019: Become the official representative of BBC Global News in Vietnam and successively reach agreements with Smart Expo, Caixin, Inskin, VICE Media, Business Traveler and The New York Times Shi Lifestyle Magazines

2021: Become a partner of South China Morning Post (Hong Kong)

2022: Reaching agreements with Singapore Press Holdings (Singapore), NBCUniversal (USA) and Network18 (India)

What to expect in 2023?

Chairman Nguyen Trung Khanh received and worked with NBCUniversal leaders on communication cooperation and tourism promotion in Vietnam. Photo: Vietnam National Administration of Tourism

Global Book Corporation would like to sincerely thank the leaders of ministries, sectors, cities, provinces, partners, and customers who have always trusted and supported Global Book Corporation throughout the past time in order to have sustainable success like today. Global Book believes that Global Book will grow more and more, and enhance quality services even more to best support customers in international communication and promotion strategies during this period of Vietnam's internationalization.

Global Book Corporation's upcoming strategy is to continue closely and broadly assisting the Vietnamese government and organizations in the following areas:

1. Promote and share Vietnam as a developed, contemporary, creative nation with a strong sense of national identity and cultural beauty with friends throughout the world.

2. Presenting Vietnam to international clients and partners as a welcoming, safe, and desirable investment and travel destination.

3. Identify the benefits and promote investment and tourism in Vietnam's provinces around the world.

4. To attract business partners and foreign clients, and promote and improve the reputation of the brands, goods, and services of Vietnamese businesses in a variety of industries, including tourism, aviation, real estate, finance and banking, technology, manufacturing, trade, and services.

With the benefit of representing 16 esteemed media organizations internationally in Vietnam and 15 years of experience in the field, Global Book is fully sure that it will assist your partners in developing and implementing the most successful global communication and promotion.

As Global Book Corporation celebrates 15 years since its founding, the company would like to extend its sincere gratitude and best wishes for good health and success to all of its partners, domestic customers, and international media outlets. Together, these groups work to support the growth of national, regional, and corporate brands so that they can soon become well-known not only in Vietnam but also throughout the region and internationally.

Global Book Corporation – Media representatives of 16 international media groups in Vietnam

Global Book Corporation is honored to serve as the official representative for prestigious media companies in Vietnam, including The Economist, NBCUniversal (CNBC), Nikkei, Nikkei Asia, Nikkei BP, The Wall Street Journal, The Washington Post, BBC Global News, Smart Expo, Caixin, Inskin, VICE Media, Art 4d, Sawasdee, Business Traveler, The New York Times Shi Lifestyle Magazine, South China Morning Post, Singapore Press Holdings, Network18. We were tasked from birth with promoting the image of Vietnam to the rest of the world through diplomatic means.

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