Company
Categories
 
 
Login
 
Username:
Password:
 
Stats
 
» Products: 053
» Online: 012
» Counter: 1360819
 
Support online
 
 
Partner
 
Nikkei
CNBC
The Economist
IABM
Vietnam Airlines
SEAMEO
Vietnam Australia International School
ISCHCMC
   
   
ProductsPromotion ProductsComing Products
» Home » Promotion products
Zoom

 Advertising and Promotion, 7e
Authors: George E. Belch
ISBN: 978007110589-7
©2007 | Seventh Edition | McGraw-Hill
Browser:
• Advertising and Promotion: An Integrated Marketing Communications Perspective, 7/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective, (the theme of the text), catapults the reader into the business practices of the 21st century.

List price: 0.0 VND
Selling price: 550000.0 VND
Discount: 0%
Net price: 550000 VND
Order | Add Item
» Marketing
International Marketing, 13e
International Marketing, 13e
List price:
Selling price: 550000.0 VND
Discount: %
Net price: 550000 VND
 
Shopping Cart
Have [0] product(s) in Cart
» View Cart
» Check Out
 
Hot Products
 

Nikkei Asian Review - A New Day - No.20

Nikkei Asian Review - Visionary or Daredevil? - No.18

Nikkei Asian Review - Shifting Currents - No.19

The Economist: The Next War - N0. 04

The Economist: Heading Back To The Hell - No.07

The Economist: The Meddler - No.08

The Economist: How The West Got China Wrong - No.09

The Economist: The Threat To World Trade - No.10

The Economist: The Battle For Digital Supremacy - No.11

The Worldin 2018

Nikkei Asian Review - A New Day - No.20

Nikkei Asian Review - Visionary or Daredevil? - No.18

Nikkei Asian Review - Shifting Currents - No.19

The Economist: The Next War - N0. 04

The Economist: Heading Back To The Hell - No.07

The Economist: The Meddler - No.08

The Economist: How The West Got China Wrong - No.09

The Economist: The Threat To World Trade - No.10

The Economist: The Battle For Digital Supremacy - No.11

The Worldin 2018
 
Promotion Products
 

Nikkei Asian Review - Belt and roadblocks - No.13

The Economist: Epic Fail - No.12

Nikkei Asian Review - Profitable Reality - No.12

The Economist: AI - spy No.13

Nikkei Asian Review - Rude Awakening - No.14

Nikkei Asian Review: Can China Tame Its Debt - No.09

The Economist: The New Titans- No.04

The Economist: The Next Frontier - No.01

Nikkei Asian Review - Abe The Diplomat - No.03

Nikkei Asian Review - A New Way Of Dying - No.03

Nikkei Asian Review - Belt and roadblocks - No.13

The Economist: Epic Fail - No.12

Nikkei Asian Review - Profitable Reality - No.12

The Economist: AI - spy No.13

Nikkei Asian Review - Rude Awakening - No.14

Nikkei Asian Review: Can China Tame Its Debt - No.09

The Economist: The New Titans- No.04

The Economist: The Next Frontier - No.01

Nikkei Asian Review - Abe The Diplomat - No.03

Nikkei Asian Review - A New Way Of Dying - No.03
 
Web-Link
  
Home | About us | Products | Services | News | Term | Contact us