NEW DELHI -- Sapna Wadhwa runs her business from the comfort of her bedroom, working out of her apartment in a middle-class district of Delhi. In early October, in the days leading up to the big Hindu festival of Diwali, she was selling tunics and satin comforters in Delhi, cotton and silk blend saris in the western city of Jaipur and lightweight silk women's tunics and matching pants in the tech hubs of Bangalore and Hyderabad. Mostly, she sells through Facebook Marketplace, the social media giant's commerce platform.
Dressed in jeans and a pink shirt with black polka dots, her hair tied up high in a ponytail, Wadhwa scrolls through an app on her phone to show the products she has on offer. "Festival season is always good for me," she said. "Everyone shops."
Wadhwa is one of the nearly 2.5 million resellers working with Meesho, a 4-year-old e-commerce company that connects small, local manufacturers of clothing, accessories and homeware to individuals -- usually women -- who then act as agents to sell the products through their own social networks. Commissions from those sales have given Wadhwa money to pamper her husband and their three children. For Meesho, the model opens up a new, and underserved, set of consumers: women.